Saturday, April 27, 2024

A Creatives Journey provides insights into BMW Design's creative process at Design Week in Milan

bmw design

By fusing together a coupé and a cross-country vehicle it produces a pioneering design experience. The creative energy of the BMW X Coupé is evident in the highly expressive sculpting of its surfaces, whose quality continues to set BMW design apart even today. Asymmetric design details furthermore provide a deliberate break away from what people are used to seeing, as does the enthralling, reduced interior layout with its daring forms.

Mini Coupe / Roadster

This allows the company to develop a user-centric approach, as well as two innovative seat studies for the BMW brand that combine sustainability and visionary design. Designworks is also working with start-ups to experiment with new production methods and sustainable, recyclable materials to create a high-quality look and feel with improved durability. The iDrive controller is surrounded by a sharply styled high-gloss black frame and features glass-effect surfaces and white backlit buttons.

bmw design

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The passenger-side armrest incorporates a compartment for holding a mobile phone while the audio system’s midrange speakers are embedded beneath the door panels’ fabric trim, hidden from sight. The slimmest headlight units to ever be featured on a series-produced BMW provide a new and minimalist take on BMW’s familiar face. Daytime driving lights, with integrated turn signals, have a new design as two-dimensional strips along the upper edge of the headlight units. Instead of having an interior shade, the roof is the only one of its kind in the automotive industry to employ PDLC (Polymer Dispersed Liquid Crystal) technology for shading the interior. The panoramic glass roof's transparency is altered by applying a voltage to the middle layer of film. The liquid crystals dispersed as droplets in a polymer matrix are aligned by electrical energy to allow rays of light to pass through into the interior unimpeded.

Mini Clubman

With this model, BMW Group Design provides fresh impetus for a fundamental debate about exactly what characteristics will be influencing automotive development in tomorrow’s world. Built as more of a research subject than a concept vehicle, the GINA Light visionary model presents a vision of the future automobile based on a distinctive philosophy of its own. In the process, the study takes the limits of today’s materials and manufacturing processes and projects them far into the future.

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Pitched as an innovative vehicle concept for the premium compact segment, the BMW Concept X1 redefines standards for cool elegance, trailblazing sophistication and flexible functionality. The BMW 328 Hommage, which was unveiled to mark the 75th birthday of the legendary BMW 328 racing car, offers a modern-day interpretation of the original’s principles and character. The study shows what the BMW 328 might have looked like if it had been built nowadays using the latest technical know-how.

From the moment visitors step through the entrance portal flourished with a floral display, they are transported into BMW’s new vision of the world. The Vision Neue Klasse’s new design language – clean, elegant and timeless – is only teased as visitors are invited further in. The subtle interplay of sound and fragrance allows those to see, hear, feel, taste, and smell the Neue Klasse. To further elevate the X1’s profile, 3D Design introduces a sleek roof spoiler made from polyurethane, ensuring durability without compromising on style.

The modern and minimalist design language with a small number of seams and character lines exudes an aura of sophistication. The aerodynamics of the BMW iX are enhanced by the flow of air over the roof all the way to its trailing edge, and by a diffuser element in the rear bumper. The BMW iX features electric door handles which fit flush into the door surfaces and are finished in a contrasting color. With the latest generation of the Comfort Access system, the doors lock or unlock automatically as the owner approaches or walks away from the car via the signal sent to the car from the remote control or from the BMW Digital Key (via the customer’s smartphone). The available panoramic glass roof features a large single-piece transparent surface that spans the entire interior, making it the largest glass roof ever fitted in a model from the BMW Group.

BMW balances retro and future with Neue Klasse X

The electronically controlled air flaps are only fully opened in the rare case that the maximum amount of cooling air is required. The flaps can be adjusted gradually, allowing cooling air to be directed efficiently to the brake air ducts and drive components in carefully metered quantities. The car’s handling qualities and the level of cabin comfort benefit directly from the reduction in drag and the bodywork structure with its aluminum spaceframe and pioneering Carbon Cage.

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It is also apparent there are endless medical and scientific research that has sophisticated our own sensibility, such as the upholstery fabrics in the Vision car. But one of my favourite examples of how craft and technology are coming together, I think is the the restoration of Notre Dame Cathedral. The craftsmen have been mobilised and are using medieval techniques but everything has been digitally mapped,‘ explains Alice Rawsthorn, Design Critic and co-author of Design Emergency. Some words simply don’t translate well from one language to another, and Sicke is one of them. In technical terms it is the stamped crease in the sheet metal you see along the flanks of most contemporary BMWs, but using a technical definition to describe a design feature doesn’t do it justice. About the closest English equivalent you’ll find is “feature line,” but Munich designers will tell you that doesn’t completely capture its essence, either.

bmw design

The BMW iX is the first model from the BMW Group to be fitted with a hexagonal steering wheel. The rim’s unique, track-inspired contour has the additional effect of improving ease of access and seating comfort. The hexagonal shape also affords the driver a better view of the section of the Curved Display positioned directly behind the steering wheel. The hexagonally shaped steering wheel, a rocker switch for gear selection and the freestanding BMW Curved Display – which forms part of the next-generation of BMW Operating System – advertise the futuristic interaction of driver and vehicle. For years now, the BMW Group has reduced fuel consumption and emissions to great effect with Efficient Dynamics. In the BMW iX, this strategy is implemented in a new way that defines the vehicle’s character, encompassing not just the ultra-efficient electric drive system, but also optimizing its aerodynamic properties and weight.

In an effort to reduce aerodynamic drag, he drew the radiator grille with a slight slope to the rear and rounded corners, resulting in the now-famous shape. As guests move into the internal exhibition, they are enveloped in warmer colors with yellow and orange tones hinting at the vibrant energy of the Vision Neue Klasse and Vision Neue Klasse X respectively. Every aspect of the design journey is meticulously curated to evoke emotion and foster connection, from the interior and exterior designs to the color and trim, user interface, and sound designs.

Through the new partnership with EVgo, buyers and lessees of qualifying fully electric BMW models will receive $100 in EVgo charging credit that can be used through the BMW Charging app at EVgo and partner network stations across all 50 states. The fifth generation of BMW eDrive technology – which encompasses two electric motors, the power electronics, the charging technology and the high-voltage battery – delivers improved efficiency and performance. The power unit developed by the BMW Group and manufactured sustainably without the use of rare earth raw materials will, by the most recent calculations, develop an output of around 500 hp. That will be enough to propel the BMW iX from 0 to 100 km/h (62 mph) in under 5.0 seconds. The BMW Concept Z4 Coupé has been closely geared to the sporty-minded driver and performance driving, and gives its occupants the feeling of being in direct proximity to the road as well as a sense of pure driving pleasure. The sensational aesthetic appeal of the BMW Concept Z4 Coupé manifests itself in the fascinating interplay between concave and convex surfaces that converge in striking lines.

Here, the two-color finish and visible 3D effect are produced by vaporization using laser technology and by a plasma-fired application technique in a vacuum. A combination of the laser-based method developed specially for production of the kidney grille on the iX and a precisely defined combination of material and layer thickness optimize radar performance. EVgo’s public fast charging network offers the convenience of charging at more than 800 fast charging locations at retail and grocery stores, shopping malls, entertainment centers and other sites ideal for quick, 20 to 30-minute errands. Plus, for drivers who will be parked for a few hours, EVgo’s relationships with partner networks will provide access to more than 35,000 Level 2 chargers for drivers, expanding the variety of charging options.

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